Bentley has expanded its European market in Georgia by opening Bentley Tbilisi

Bentley Motors has begun expanding its European market in Georgia with the opening of Bentley Tbilisi. The showroom is located at 129 Agmashenebeli Alley.

The new Bentley complex combines a 330 sq m showroom and an after-sales service facility, the total area of which is 730 sq m. The decision to open a new representative office is related to Bentley Motors’ operating profit in the first six months of 2024, which amounted to 261 million euros. The company sold 5,476 exclusive cars worldwide, and 1,054 in Europe, which accounts for 19% of total sales.

The launch of Bentley Tbilisi by Tegeta coincides with a significant milestone in the company's history, namely the introduction of two ultra-capable hybrid models - the fourth-generation Continental GT and the Flying Spur Speed - as well as the growing demand for Mulliner customization.

Richard Leopold, Regional Director, UK, Europe and MEAI: “The decision to open a representative office in Tbilisi marks a new stage in the history of Bentley Motors. We are tapping into a market where we see great potential. The timing of the opening of the representative office in Georgia is ideally chosen. The market expansion coincides with the launch of the new, fourth-generation Continental GT. We look forward to working closely with the Bentley Tbilisi team to achieve success in the region. We also welcome customers to share our full range of models and the Bentley experience.”

Bentley Tbilisi is now available to customers and enthusiasts, with an official opening event expected to take place in the first quarter of 2025. An operations team is already in place, ready to respond to customer inquiries and needs.

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Bentley Motors is the most sought-after and most expensive automotive brand in the world. The company is headquartered in Crewe and forms a full-service operations center, encompassing design, R&D (research and development of automobiles), engineering, and manufacturing of the company's five model lines - the Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. Bentley is a luxury car company from the United Kingdom, whose combination of refined craftsmanship and skills passed down through generations, combined with engineering expertise and the latest technologies, is the best example of the high values of British manufacturing. Bentley employs approximately 4,000 people at its Crewe headquarters.