„ZEEKR Georgia" – Another global giant in the Tegeta cars portfolio

Tegeta Cars has officially introduced ZEEKR, the innovative and high-tech automotive brand from the global automotive giant Geely Holding, to Georgian consumers. The presentation of the new automotive brand, held at Falestra, was attended by media representatives, international guests from ZEEKR’s global presence, and the company’s partners. For the first time, guests had the exclusive opportunity to see and evaluate the brand’s three flagship models – ZEEKR 001, ZEEKR X, and ZEEKR 007.

Giorgi Shakarashvili, Commercial Director of ZEEKR Georgia, stated: “Tegeta Cars continues to take bold steps in promoting the development of electric vehicles within the automotive sector. We are extremely proud to present another innovative and fully electric premium brand to Georgian consumers. ZEEKR is built on the concept of zero emissions and represents high-class, premium electric vehicles.

At Tegeta Cars, we always analyze consumer demand and act accordingly. Interest in ZEEKR models within the Georgian market has been remarkably high. Premium electric cars needed a reliable partner in Georgia, and we are thrilled to be the first to officially represent the ZEEKR brand.

Our showroom is currently under construction, and soon customers will be able to visit ZEEKR Georgia. Until then, ZEEKR 001, ZEEKR X, and ZEEKR 007 are available for viewing at our temporary showroom. What’s particularly significant is that we will showcase official models developed by ZEEKR specifically for the European market. These models will feature English language interfaces and CCS2 charging ports, ensuring that traveling across Georgia is as convenient as possible.”

ZEEKR models, designed according to European standards, like the ZEEKR 001 and ZEEKR X smart devices, are controlled by a mobile phone and have a modernized account. Electric cars are equipped with modern safety systems - adaptive cruise control, anti-collision system, 14 cameras, and radars. They are distinguished by their sporty characteristics and standard and pneumatic suspension systems. ZEEKR electric cars can adjust the height according to the surface and also have five different driving modes. It is especially noteworthy that electric cars can travel up to 620 kilometers on a single charge, which is a record figure among electric cars on the Georgian market. In addition, the customer can choose the exterior color and wheel size of their choice when pre-ordering a car.

As for the ZEEKR 007, it is a combination of elegance and advanced technology. Like other models, it is equipped with modern safety systems. The multimedia system offers a voice control function that allows you to control various car functions with your voice. This provides even greater comfort and safety while driving, allowing you to stay focused on the road.

The brand, which was founded in 2021, is rapidly gaining ground in the European market. ZEEKR models are already sold in Sweden, Germany, and the Netherlands.

ZEEKR Georgia promises that from the beginning of 2025, it will also offer a 1250-horsepower version of the 001 model, the acceleration of which is 1.9 seconds. A 7-seater premium fully electric minivan and several other new models will also be added to the portfolio, as a result of which the full range of the innovative brand will be presented.

The price of the first models, which are represented by ZEEKR Georgia, ranges from 35,000 to 63,000 USD equivalent in GEL, and their sales have already begun.

---

Tegeta Cars, a company within Tegeta Holding, has been operating in the market since 2010 and is committed to the development of the auto industry in the region. In partnership with leading world brands such as Porsche, Mazda, Toyota, Volvo, Geely, Auto Gallery, Europcar, NIU, Indian, the company is constantly increasing access to safe, comfortable, and eco-friendly transport. With an updated portfolio, it offers customers the most diverse choice of cars and motorcycles. In addition to introducing and establishing brands in the region, the company is committed to providing customers with the highest quality after-sales service. For 14 years, Tegeta Cars has not stopped developing and, with the help of a professional team, creates the best space for car enthusiasts.

—

Geely Holding Group was founded in 1986 and entered the automotive industry in 1997. Since then, several important dates have been highlighted in the history of the brand. Among them, the acquisition of Volvo Cars by the brand is noteworthy. In addition to Volvo Cars, Geely Group includes automakers such as Smart, Polestar, Lynk & Co, Zeekr, and Lotus, among others.