Company-wide volunteering activities - pro bono services by “Tegeta Holding”
Company-wide volunteering activities, also known as pro bono, is one of the forms of caring for public well-being, which implies strengthening the employees of another organization by a company through sharing its knowledge and expertise. “Tegeta Holding” has been a member of the Pro Bono Network of Georgia for almost a year and has been carrying out a number of activities in support of civil organizations.
Among them is the pro bono marathon supported by the European Union and the Konrad Adenauer Foundation, in the course of which Mariam Chkholaria - the member of “Tegeta Holding’s” marketing team, shared her knowledge and expertise with the employees of Tegeta Care’s partner organization – “Keep Georgia Tidy”. A graphic video clip of the organization featuring by her was also made.
“Pro Bono Marathon” is a one-day consultation event, within the framework of which representatives of business companies, together with civil organizations, work to solve the problems they face.
Mariam Chkholaria - Account Manager of “Tegeta Holding”: “Pro Bono Marathon” was a very interesting opportunity to share the intellectual resources of the team of “Tegeta Holding” with the organization working on environmental issues - “Keep Georgia Tidy”. We have consulted this organization, shared our marketing expertise with its members and created an image reel depicting their activities. The video made within the frames of the marathon serves to raise awareness to the extent of importance of environmental protection and focuses on significance of spark of an interest amongst school students. It was a very fruitful and pleasant collaboration.”
Natia Metreveli - Pro Bono Expert of the “Center for Strategic Research and Development of Georgia”: “The pro bono network was established in Georgia in 2015. Pro bono is a very important form of corporate responsibility, it is the use of intellectual resources for the benefit of society, which may cover legal and IT fields, human resource management, marketing - in fact, all the components in which the company or its employee are competent. Participating in pro bono activities is extremely important, as civil organizations usually do not have and will never have such a highly paid staff that business companies have. Therefore, pro bono creates an opportunity to make high-quality, very expensive services available to civil organizations as well. “Tegeta Holding” joined the Pro Bono Network in 2022, however, in this short time the company has already made a very significant contribution to these activities.”
Since 2022, within the framework of pro bono activities exercised by “Tegeta Holding”, more than 60 social entrepreneurs have improved their knowledge in the fields of communications, social media and public relations.
Involvement of 15 employees of “Tegeta Holding” and “Tegeta Academy”, which includes a total of 105 consulting hours, was devoted to strengthening of social enterprises and public organizations.
Natika Berdzuli - Head of Strategic Communications of “Tegeta Holding”: “Over the years, “Tegeta Holding” has accumulated a profound experience in supporting public organizations and participating in pro bono projects. Active membership of the pro bono network made this process even more organized and result-oriented. We are glad that our team members are involved in all such projects with great interest and motivation and try to be part of beneficial changes with their personal intellectual resources and expertise. We believe that involvement of the private sector in such activities is very important. On the one hand, for us, pro bono services are an opportunity to be engaged in the processes of caring for society, and on the other hand, it facilitates to development of the company’s corporate responsibility with immediate involvement of our team members.”
“Tegeta Holding” ponders to support to pro bono projects in a long-term perspective. It is the part of the company’s corporate sustainability strategy to enable civil society organizations to gain qualified expert assistance and, as a result, become more effective, better serve their beneficiaries and help groups of society consisting of more people.
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About Tegeta Holding: The largest automotive company in the Caucasus and Central Asia offers a full range of the automotive ecosystem to its customers, this includes light vehicles, trucks and construction-purpose, as well as commercial, passenger and industrial transport. Tegeta has 28 service centers throughout the country, and the Holding carries out international trade on four continents. Tegeta exclusively represents the well-known brands Porsche, Volvo, Toyota, Mazda. Partners of the Holding in the direction of trucks and special-purpose equipments are such big brands as: MAN, JCB, HINO, Liebherr, BOMAG and others. Tegeta is the largest importer of more than 300 world leading automobile brands in Georgia. Nowadays, with about 3 000 employees, “Tegeta Holding” is one of the largest employers in Georgia.