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“Tegeta Motors” became the official representative of MOTUL in Azerbaijan

“Tegeta Motors” became the official representative of MOTUL in Azerbaijan

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16, January, 2024

Following Georgia, Tegeta Motors will officially represent the French brand MOTUL in Azerbaijan. The dealer agreement has already been signed and since January MOTUL products have been available both in Tegeta representative offices and through corporate and wholesale sales.     

“Tegeta Motors” represents MOTUL in Georgia since 2010 and occupies a leading position in the field of light vehicles. In 2021, the company sold 310 tons of MOTUL oil, in 2022 this figure was 400  tons, the company ended the last year with a record figure, and in 2023 approximately 600 tons of Motul oil were sold in Georgia. Expanding the geographical area and entering the regional markets is the outgrowth of this successful and effective cooperation.

Davit Chkhaidze - Director of “Tegeta Prime Products”: “14-years long cooperation between Tegeta and MOTUL is grounded on a common vision of continuous growth and development. Mutual trust emerged the opportunity to step forward to a new stage of our partnership, and already in January we succeeded to appear beyond the borders of Georgia. In 2024 we will enter the market of Azerbaijan with a starting quantity and as we think we will sell 40-50 tons of products. Expectations are quite high, and based on the market size, we think we will take the brand’s sales to a higher level.”

MOTUL has been producing high-tech engine lubricants for 170 years. Due to product quality and innovative capabilities, MOTUL is recognized as an expert in synthetic lubricants and is on the list of niche brands in the world market.

Davit Chkhaidze - Director of “Tegeta Prime Products”: “Tegeta represents a full range of MOTUL products needed for passenger cars in Azerbaijan. In the future, both the innovative achievements of the brand and new eco-friendly lubricants will be included in the portfolio of both Georgia and Azerbaijan. The products will be available in “Tegeta” branches, as well as through corporate and wholesale sales”.

Entering the Azerbaijan market is only the first phase of a new stage of cooperation between “Tegeta Motors” and MOTUL. In the future, the company plans to further expand the network and assimilate the markets of Uzbekistan and Armenia.

About Tegeta Motors: Tegeta Motors - the company included in Tegeta Holding, has been operating in the market since 1995 in the direction of light, truck and special purpose services. The company, being the leader of the auto industry, offers customers a full range of auto services, both for light vehicles, trucks and buses and minibuses, also for special-purpose equipments. The company has 28 branches throughout the country, serving up to 500 000 retail and 35 000 corporate customers. Tegeta Motors represents about 300 world brands in Georgia, including Bridgestone, Michelin, Varta, Shell, Motul, Hengst and others.